C.H. Boehringer Sohn AG & Co. KG is the parent company of the Boehringer Ingelheim group, founded in 1885, Germany. As of 2018, Boehringer Ingelheim is one of the world's largest pharmaceutical companies, and the largest private one.
Boehringer Ingelheim Animal Health (BIAH) offers some of the most respected and widely used vaccines, therapeutics and parasite-control products.
The is the first time our client has ever done an overarching brand newsletter for customers, so we want to be sure we create excitement. Per client request - "We want this to feel modern, fresh and engaging for an audience base that spans many different generations. We don’t want users to think this is just another newsletter to fill their Inbox."
Overall goals will be to engender customer loyalty, establish BIAH as a top thought leader in the industry, and drive cross-sell opportunities. Primary audience will be vets and vet clinic staff in the loyalty and advocacy phase of the customer journey.
Introducing Veterinary Voice e-newsletter, which will deliver to veterinary professionals who are opted in to receive email from BIAH. The newsletter will balance brand and educational content aimed at amplifying Boehringer’s status as a thought leader in animal health and a business partner to clinics.
