About

C.H. Boehringer Sohn AG & Co. KG is the parent company of the Boehringer Ingelheim group, founded in 1885, Germany. As of 2018, Boehringer Ingelheim is one of the world's largest pharmaceutical companies, and the largest private one.

Boehringer Ingelheim Animal Health offers some of the most respected and widely used vaccines, therapeutics and parasite-control products.

Objectives

Boehringer Ingelheim has a leading pet product portfolio spanning vaccines, parasiticides and therapeutics. However, they are not seen as a go-to resource for veterinarians nor conveying their strength in feline medicine.

Category

Digital Marketing Campaign

Role

Art Director

Team

Josh Schoemaker (Creative Director)

Duration

In Progress

Forever Feline

Feline Products Portfolio

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Lock Up

The feline portfolio name uses Boehringer’s custom brand font to create the lockup. 

Cat illustration

The illustrations are drawn in continuous line art style using a 5-point stroke. The drawings emphasize the flexible postures of cats, symbolizing health and wellness. 

Application

The illustrations are drawn in continuous line art style using a 5-point stroke. The drawings emphasize the flexible postures of cats, symbolizing health and wellness. 

Veterinary Voice

Boehringer Ingelheim Newsletter Quaterly

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